When global freelancer marketplace YunoJuno asked for my help in creating a series of written and video content for their content marketing output, I was only too happy to oblige, as a happy YunoJuno user myself.

Targeting a range of B2B customers from HR managers right up to C-Suite, I was tasked with writing SEO articles to boost YJ’s position on SERPs, creating a suite of downloadable resources to act as lead-generation content, and drafting a whitepaper on workplace predictions for the year.

Taking on YunoJuno’s signature brand tone of voice, I drafted each of these to a specific brief, which included high-value and longtail keywords, key USPs, brand messaging, and target audiences.

In addition, I scripted and created a series of social influencer-style videos for use on TikTok and Instagram, which was a lot of fun!